Food’s Toughest Critics

Following a major rebrand and repositioning, Belazu’s new platform shows how their chef-grade ingredients are born to serve discerning chefs in every kitchen.

Taking inspiration from Belazu’s own top chefs, we created a visual world where every element felt like it came from the world of top restaurants - from the handwritten notes and photography to the insights in the headlines.

The film, directed by HBLOCK at Time Based Arts, uses real-life hand-written notes from chefs to bring to life the precision and creativity that goes into being a top chef, and the detailed process of creating a new recipe using.