The need for us to show more empathy is brought to life by Coca-Cola in a new campaign. Alongside a new TVC starring Natasha Lyonne, we worked with artists Alva Skog and Nimura Daisuke to create new packaging and a distinctive comic strip-themed OOH campaign.

The work builds on Coca-Cola’s 134 year old brand purpose of uplifting and uniting people for a more joyful world and the insight that we all have the capacity to understand how others feel.