SIMON ELVINS

 

INDEX 

INFO


INEOS Automotive   

Visual Identity


 www.lbbonline.com
www.pangrampangram.com
logos.ai

Wonderhood Design have created an extensive new identity for INEOS Automotive, alongside a global brand campaign for the INEOS Grenadier that launched in the same year. The new identity is a complete overhaul of the brand across all touchpoints and is now live across a number of new markets, including Europe, USA and China.​

The design system reflects the precision engineering of the car build with the more visceral and emotive feeling the driving an INEOS Grenadier. A custom typeface ‘Formula 4X4’ has been created to reflect the rugged build quality of the car informed by the machined, embossed and round-edged details of the vehicle, in particular the embossed logo on the bonnet. ‘Formula 4x4’ also includes stylistic alternatives and bespoke glyphs that relate to the precision detailing and product features of the vehicle. ​