Design & Direction

Simon is Co-Founder of Wonderhood Design and heads up the design department, he is also Head of Art and is responsible for the overall visual output of the agency. After graduating from the Royal College of Art he started his career in identity and branding where he had his own studio and working directly with clients in the arts and cultural sector, such as the British Council, Whitechapel Gallery and Goldsmiths University. Following this he worked at Wieden+Kennedy London for over 7 years where he led projects on clients including Coca-Cola, Honda and Three. 


Wonderhood Studios
Co-Founder  & Head of Art  
British Museum
Starling Bank
Royal Foundation
Migration Museum

Wieden+Kennedy (2013–2020)
Coca-Cola, Nike, Honda, Three, The FA, Niantic, Babbel, More Than
Studio clients
Whitechapel Gallery, British Council, Goldsmiths University, De La Warr Pavilion, Middlesex University, Royal College of Art, Large Glass, London School of Hygiene & Tropical Medicine, Clare Cumberlidge & Co, Gasworks, Matt’s Gallery, Más Arte Más Acción
Talks and workshops
Royal College of Art, Chelsea College of Art & Design, Brighton University, Chelsea College of Art, Middlesex University, Limoncello gallery, Objectif Exhibitions, Graphic Design Festival Scotland
Creative Review, Idea, Graphic, It’s Nice That, Grafik, Icon, Tank, The Wire
Everyday Things: Pentagram
Sign of the Times: Protein Gallery
Like a Secret Spring in a Well-ordered Machine: Laurence Stern Trust
Graphic Design, Now in Production: Cooper-Hewitt Design Museum
DDMC: Royal Festival Hall
The Art of Conversation: Idea Generation London, Program Berlin
EnsaimadArt: Palma de Majorca harbour
Special Works School: Maharishi Store, London
Art of a Changing World: Sketch Royal Academy
Another Atlas: RAW: Gallery of Architecture & Design, Manitoba
43 Uses of Drawing: Rugby Art Gallery & Museum
Departure: National Centre for Craft & Design
Stick*Stamp*Fly: Gasworks
Connecting Contemporary DIY Culture: A+D Gallery Chicago