Migration Museum Football Moves People
More than half of the men's England squad have at least one parent or grandparent born outside the UK. Using starting line-ups and score lines we brought to life how different things would be, without the impact of immigration. And we celebrated player's immigration origins with localised posters showing where England starts started.
The campaign appeared on social channels and on out-of-home sites near the players home towns and in pubs on key match days, with the aim of placing migration at the heart of national conversations around UK sport, culture, and society.