Migration Museum  

Football Moves People 

www.migrationmuseum.org www.itsnicethat.com

Without migration, football as we know it wouldn't exist. For the 2020 UEFA Euros, we wanted to remind people that the story of our football team and our country, is one enriched by immigration.

More than half of the men's England squad have at least one parent or grandparent born outside the UK. Using starting line-ups and score lines we brought to life how different things would be, without the impact of immigration. And we celebrated player's immigration origins with localised posters showing where England starts started.

The campaign appeared on social channels and on out-of-home sites near the players home towns and in pubs on key match days, with the aim of placing migration at the heart of national conversations around UK sport, culture, and society.