More Than
Brand Refresh
www.wklondon.com
www.creativeboom.com
www.stephencheetham.com
The More Than brand refresh was underpinned by a set of new brand principles, where simplicity, ease of use and care were at the heart of the brand. Stephen Cheetham’s illustrations beautifully capture these principles in a way that feels effortless and charming, whilst also creating a distinct new look and feel that informs every aspect of the brand.