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Totti Forever


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Totti played 768 games, scored 306 goals, over 25 seasons and devoted his career to his local team, AS Roma. So when one of the greatest number 10's announced his retirement we felt he had to be honoured. And for his final ever game, we made that
devotion eternal.

On the day of his final game, the journey of Totti’s final no.10 jersey was documented on Instagram stories. Before kickoff the jersey was printed and transported through the streets of Rome to the Stadio Olimpico Stadium. Here it was handed to another legendary number 10, Bruno Conti, who presented it Totti just before kick off.  

As the final whistle blew our campaign line 'Eternal 10' took over the perimeters and paid tribute to the ultimate one club man. Then post game - we took Francesco’s final shirt, deconstructed it and stitched patches of the fabric into 100 limited edition
Roma shirts for the next season. So fans could carry a piece of their hero with them forever.