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Sacred Grounds   

St. Anne’s Church


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Sacred Grounds is the first iteration of the Neighbourly Fund, an annual pro-bono initiative by Wonderhood Design focused on supporting local Soho businesses through branding and design. The latest addition to Soho's bustling coffee scene, Sacred Grounds distinguishes themselves amidst a landscape dominated by chain establishments in the cultural heart of London.

Wonderhood Design collaborated closely with the team at St. Anne's Church to develop a comprehensive brand identity, encompassing  the naming, tone of voice and wider brand strategy. This was brought to life in-store as well as through above-the-line comms, with an out-of-home campaign, bespoke merchandise designed social content, bringing the spirit of the coffee shop to life across all platforms.