SIMON ELVINS

 

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Three

Go Roam 


 www.wklondon.com
www.campaignlive.co.uk
www.themill.com


We’ve mashed up the animal kingdom for a brand new ATL campaign, to encourage Three’s customers to ‘Go Roam’. We created a “giraffe-amingo” to embody Three’s Feel At Home proposition, which allows customers to use their phone in 60 destinations worldwide at no extra cost.

The 30” CGI spot opens with a nervous, wobbly baby giraffe, which is magically mashed up with the proud and confident feathers of a flamingo. The result is a creature that struts, sways and soars across the screen. The transformation is designed to portray the sense of freedom and joy that comes with being able to roam for free.

Visual effects studio, The Mill, crafted both the nervous giraffe and the giraffe/flamingo hybrid entirely in CG. The film was directed by The Perlorian Brothers through MJZ.