Three
Life Needs a Big Network
www.wonderhoodstudios.com/design
To coincide with the launch f Three’s new brand platform ‘Life Needs a Big Network’, the brand underwent a comprehensive brand refresh rolled out across its stores, owned and bought media, and digital and sponsorship footprint.
The new visual identity took a mobile first approach and was informed by customer mobile behaviour of swipes, scrolls, zooms that had a sense of movement that is native to mobile phone use, even when in static.