Life Needs a Big Network

To coincide with the launch f Three’s new brand platform ‘Life Needs a Big Network’, the brand underwent a comprehensive brand refresh rolled out across its stores, owned and bought media, and digital and sponsorship footprint.

The new visual identity took a mobile first approach and was informed by customer mobile behaviour of swipes, scrolls, zooms that had a sense of movement that is native to mobile phone use, even when in static.